Advertising for luxury real estate & high-end interiors

Reach a new audience of influential readers, home enthusiasts and luxury real estate pros. Don’t hesitate to get in touch to see how can advance your business, properties or expertise.

advertising publisher real estate

Founded in 2016, Fancy Pants Homes is a leading luxury home & real estate blog showcasing the world’s most extraordinary homes. Geared towards affluent readers with a passion for luxury living, has gained a faithful audience of over 100,000 readers that are eager to elevate the way that they live — either by buying property or upgrading their existing spaces.

Below, you will find our most popular content marketing options. If you don’t see what you’re looking for, reach out to us at [email protected] for more advertising options and potential ways to collaborate.

Best for: real estate agents, brokers, property developers, property managers, architects, interior designers
Best use: new listings, newly-completed projects, luxury listings, unique properties, historic homes, architecturally distinct homes, interior decor projects

Have an extraordinary listing? Let’s tell the whole world about it!

You just landed this incredible listing. It has everything: amenities, views, luxury appliances, and tons of space. Sure, the price is a little steep, but a) real estate is expensive, and b) of course all these wonderful perks come at a cost.

But there’s no way a brief listing description can convey just how great that property is. That’s where Fancy Pants Homes comes in handy: we’re storytellers; we look at a house as more than the sum parts of all its attributes: we want to tell the whole story, since the property’s been born all the way to NOW.

What’s included:

  • A unique, flattering feature article on your property, written by our expert team
  • Up to 10 photos showcasing the home
  • Shares across our social media profiles + Instagram shout-out
  • One video story for high-engagement social media shares
  • Premium exposure in front of thousands of reader

Let us help you with beautiful narratives that will sell your luxury listings faster. Please take a few seconds to fill out the form at the bottom of this page — or email us at [email protected] — and we will reach out to you in less than 24 hours.

Best fit for: luxury home goods sellers, real estate companies & websites, home services professionals.
Best use: promoting a product for the home, product launches & reviews, announcements, brand profiles, expert interviews.

Have something to share with our audience?

Just released a killer new interior decor collection? Or maybe developed an app that makes it easier to find the perfect home? Maybe you’ve just seen an Instagram post of your favorite celebrity using your product and you want the world to know about it.

That’s why we offer sponsored posts; it’s an opportunity for you to connect with our audience in a most organic way. Tell us what you want to share, and we’ll craft a compelling article to get your message across to our readers.

What’s included:

  • A unique, flattering article written by our team of skilled writers
  • Up to 10 photos showcasing your product/service
  • Shares across our social media profiles
  • Visibility in front of thousands of readers

Land a mention in a future article

Want to get in front of our readers, but the above options just don’t work in your case? We might just have a feature coming up that would be a good fit for you. Are you an interior designer? We might just be working on an article centered on spring decorating and you could showcase your expertise by providing a quote for the article.

We regularly reach out to our partners to let them know about upcoming features they’d be a good fit for. That usually results in a nice, organic brand shout-out, and great exposure for your business as the go-to source for insights.

Social media shares

Get your content in front of our social media followers (please note that content has to be reviewed before you can benefit from this option).

Best fit for: real estate firms and brokerages, luxury real estate teams
Best use: promoting new listings, million dollar properties, and sharing the expertise and successful deals of your team and agents.

Want regular press coverage for your properties and continuous exposure for your real estate brand?

Get guaranteed coverage for your listings, showcase your brand on our home page, and get exclusivity for an entire section of our blog.

Option only available to real estate brokerages, luxury teams, and boutique firms, whose properties are in line with the type of homes we regularly cover (usually priced upwards of $1 million). For more information on this package and everything included, please fill out the form below and we will get back to you with more information.

Here’s how to get in touch with us:

If none of the above options appeal to you, reach out to us at [email protected] and we’ll share our other real estate advertising options with you.