Advertise on Fancy Pants Homes

Founded in 2016, Fancy Pants Homes is a leading luxury home news site showcasing the world’s most extraordinary homes. Geared towards affluent readers with a passion for luxury living, FancyPantsHomes.com has gained a faithful audience that’s eager to elevate the way that they live.

Founded in 2016, Fancy Pants Homes is a leading luxury home news site showcasing the world’s most extraordinary homes. Geared towards affluent readers with a passion for luxury living, FancyPantsHomes.com has gained a faithful audience that’s eager to elevate the way that they live.

See below for some of our most popular content marketing options. If you don’t see what you’re looking for, reach out to us at partners@fancypantshomes.com for more advertising options and potential ways to collaborate.

Best for: real estate agents, brokers, property developers, property managers, architects, interior designers
Best use: new listings, newly-completed projects, luxury listings, unique properties, historic homes, architecturally distinct homes, interior decor projects

Have an extraordinary listing? Let’s tell the whole world about it!

You just landed this incredible listing. It has everything: amenities, views, luxury appliances, and tons of space. Sure, the price is a little steep, but a) real estate is expensive, and b) of course all these wonderful perks come at a cost.

But there’s no way a brief listing description can convey just how great that property is. That’s where Fancy Pants Homes comes in handy: we’re storytellers; we look at a house as more than the sum parts of all its attributes: we want to tell the whole story, since the property’s been born all the way to NOW.

What’s included:

  • A unique, flattering feature article on your property, written by our expert team
  • Up to 10 photos showcasing the home
  • Shares across our social media profiles
  • + Instagram shout-out
  • Thousands of our readers learning about your property

Let us help you with beautiful narratives that will sell your luxury listings faster. Please take a few seconds to fill out the form at the bottom of this page — or email us at partners@fancypantshomes.com — and we will reach out to you in less than 24 hours.

Best fit for: luxury home goods sellers, real estate companies & websites, home services professionals.
Best use: promoting a product for the home, product launches & reviews, announcements, brand profiles, expert interviews.

Have something to share with our audience?

Just released a killer new interior decor collection? Or maybe developed an app that makes it easier to find the perfect home? Maybe you’ve just seen an Instagram post of your favorite celebrity using your product and you want the world to know about it.

That’s why we offer sponsored posts; it’s an opportunity for you to connect with our audience in a most organic way. Tell us what you want to share, and we’ll craft a compelling article to get your message across to our readers.

What’s included:

  • A unique, flattering article written by our team of skilled writers
  • Up to 10 photos showcasing your product/service
  • Shares across our social media profiles
  • Visibility in front of thousands of readers

Best fit for: interior design bloggers, real estate agents, architects, interior decorators, DIY experts, home maintenance experts, cleaners & organizers
Best use: sharing tips and valuable advice on home decor, renovation, lighting, window treatments, pet or kid-friendly home etc.

Are you an expert in your field and comfortable sharing your knowledge in writing? Write a post yourself and we’ll promote it

Open to anyone with solid insights on home-related topics, this is our way of giving a voice to our most knowledgeable collaborators.

With topics covering all aspects of homeownership, this is the option for you if you’re looking to share meaningful advice and promote your business through your expertise.

Land a mention in a future article

Want to get in front of our readers, but the above options just don’t work in your case? We might just have a feature coming up that would be a good fit for you. Are you an interior designer? We might just be working on an article centered on spring decorating and you could showcase your expertise by providing a quote for the article.

We regularly reach out to our partners to let them know about upcoming features they’d be a good fit for. That usually results in a nice, organic brand shout-out, and great exposure for your business as the go-to source for insights.

Social media shares

Get your content in front of our social media followers (please note that content has to be reviewed before you can benefit from this option).

Here’s how to get in touch with us:

If none of the above options appeal to you, reach out to us at partners@fancypantshomes.com and we’ll share our other real estate advertising options with you.