Renowned Paso Robles winery hits market as NFL great Terry Hoage retires from winemaking

Georgie Mihaila
11 Min Read
Photo credit: Triston Ioppini / Trimotion Media

Following his recent retirement from the winemaking business, former NFL star and College Football Hall of Famer, Terry Hoage has put his renowned Paso Robles winery on the market.

The 26-acre estate, located in the prestigious Willow Creek District, is listed at $7 million. It includes a luxury main residence, a guest house, and a fully operational winery, all of them surrounded by 17.5 acres of mature vineyards known for producing award-winning Rhône varietals.

Together with his wife Jennifer, an accomplished interior designer, Terry Hoage has cultivated this vineyard into a celebrated part of the local wine community over the last 20 years. The property features a 3,000-square-foot winery fully equipped to produce up to 3,000 cases annually — and even includes a tasting room.

Now, one year after the couple announced they’re retiring from winemaking, Jennifer and Terry Hoage have listed their 26-acre estate for sale. Jenny Heinzen with Vineyard Professional Real Estate holds the listing.

About the owners

Terry Hoage enjoyed a successful 13-year career in the NFL as a safety, playing for teams like the New Orleans Saints and Washington Redskins. He was recognized as an All-American during his college football days with the University of Georgia Bulldogs.

After retiring from professional football in the late 1990s, Hoage and his wife Jennifer moved to California’s Central Coast and discovered a passion for winemaking. In 2002, they purchased a 26-acre vineyard in Paso Robles and launched TH Estates Wines, specializing in Rhone varietals like Syrah and Grenache.

TH Estates Winery owners Jennifer and Terry Hoage giving a tour of their winery in 2010.
TH Estates Winery owners Jennifer and Terry Hoage giving a tour of their winery in 2010. Photo credit: Youtube

Over the next 20 years, the Hoages built TH Estates into an acclaimed producer of small-batch wines, earning praise from publications like Wine Spectator. They grew the majority of their grapes onsite at their Willow Creek vineyard.

The couple recently announced their retirement from winemaking after two decades in the Paso Robles wine community. Though bittersweet, they felt it was time to embark on their next chapter and announced the closure of TH Estates Winery in 2023.

The vineyard

Photo credit: Triston Ioppini / Trimotion Media

The heart of this property is the 17.5-acre vineyard planted with Rhône varietals including Syrah, Grenache, and Mourvèdre. These grapes thrive in the Willow Creek terroir and are highly sought-after by renowned Paso Robles winemakers.

The vineyard’s prized fruit contributes to many critically acclaimed wines that sold out year after year. With an approved winery permit to produce up to 3,000 cases annually, this vineyard offers endless possibilities for future owners as passionate about wine as the Hoages.

The winery

Photo credit: Triston Ioppini / Trimotion Media

The property features a full-scale winery and tasting room situated among the rolling vineyards.

At 3,000 square feet, the custom winery provides ample space for wine production and storage. It operates under a use permit allowing for up to 3,000 cases of wine to be produced annually on-site. The permit also enables the winery to conduct public tastings in the dedicated tasting room.

With climate-controlled barrel storage and professional equipment already in place, the winery provides a turnkey operation.

Award-winning wines

The Hoages found success right out of the gate with TH Estates Wines. Their first vintage in 2004 of The Hedge Syrah earned acclaim, dedicated to Terry’s former University of Georgia coach Vince Dooley. This demonstrated the vineyard’s potential for premium Rhone varietals.

In the years that followed, Terry and Jennifer’s wines continued to shine, consistently earning outstanding ratings from top critics. Their limited production pinot noir and Rhone blends became highly coveted.

Photo credit: Triston Ioppini / Trimotion Media

Robert Parker’s Wine Advocate awarded 98 points to the Hoages’ 2013 Decroux, describing it as “one of the finest wines ever produced from Paso Robles.” Grapes grown on the estate sell for premium prices to prestigious local producers like Saxum, Turtle Rock, and Torrin.

Clearly the vineyard’s complex soils and ideal microclimate translate to fruit with incredible character and depth. TH Estates brought Paso Robles to the forefront of California’s Rhone movement.

The main house

The opulent main residence is a licensed vacation rental with luxurious details and amenities throughout. Designed by Jennifer Hoage herself, no expense was spared.

Photo credit: Triston Ioppini / Trimotion Media

The interiors

The home features 3 spacious ensuite bedrooms, each with private patios to enjoy the scenic vineyard views.

The open floor plan is ideal for entertaining, with expansive windows flooding the home with natural light. Custom touches include luxe cumaru wood floors, an art gallery system, and a steam shower to unwind after a day of wine tasting.

Photo credit: Triston Ioppini / Trimotion Media

Stepping inside

The gourmet kitchen truly is the heart of the home. Custom cabinetry paired with white macaubas quartzite countertops provide a clean, modern aesthetic. Top-of-the-line Wolf range and professional series appliances make cooking a dream.

Photo credit: Triston Ioppini / Trimotion Media

Attention to detail abounds, from the wine cooler to multiple sinks and spacious walk-in pantry. A large 14-foot island seats 7 comfortably for casual dining. The formal dining room continues the upscale entertaining space with a contemporary mooii pendant lighting the table, and wine storage built right in.

Photo credit: Triston Ioppini / Trimotion Media

Practical amenities make everyday life a breeze, including whole house water filtration, a water softener, zoned AC/heating and a Lutron lighting system. This smart home has all the modern conveniences to match its luxurious style.

Property amenities

Beyond its wine-making capabilities, the 26-acre estate offers a bounty of fruit trees, olive trees, and berries throughout the property.

Photo credit: Triston Ioppini / Trimotion Media

There is also a sustainable pond for irrigation. Outdoor amenities provide plenty of opportunities for fun and relaxation. A heated saltwater pool and spa with seating for 8 is perfect for lounging on sunny days.

The stylish patio off the kitchen includes an outdoor kitchen with a firepit and BBQ, ideal for alfresco dining and entertaining. And for some friendly competition, there is a custom bocce court on the grounds.

Why sell now?

After 20 successful years immersed in the Paso Robles wine industry and community, owners Jennifer and Terry Hoage have decided to retire and pursue new adventures.

Photo credit: Triston Ioppini / Trimotion Media

The couple started their winemaking journey in 2002, after Terry’s prolific football career, when they purchased the 26-acre parcel that would become their Willow Creek vineyard and winery.

Over the past two decades, the Hoages built TH Estate Wines into an acclaimed producer of Rhône varietals and Pinot Noir that gained a cult following. They were hands-on in every aspect of the business.

Ready for a new chapter

As Terry shared, “Knowing that a book is only so long, we are now planning for a new chapter in our book of life.” While bittersweet, the Hoages are looking forward to what’s next after these invigorating decades in wine.

Photo credit: Triston Ioppini / Trimotion Media

“We have been extremely blessed to have both had two successful careers participating in exciting and invigorating endeavors,” said Jennifer Hoage. “We were fortunate to receive wonderful support from the Paso Robles community and spectacular club members that helped propel us on this journey.”

After celebrating immense success in the NFL and later as vintners, the Hoages are ready to embrace retirement and discover what life has in store next for them. Though they’ll miss being part of the Paso Robles wine community, they’re excited to see what new adventures await.

The opportunity

Photo credit: Triston Ioppini / Trimotion Media

The couple’s decision to part ways with their longtime winery opens up a rare opportunity for one lucky buyer to build upon the reputation and success that Terry and Jennifer Hoage achieved during their 20-year winemaking career here.

The property offers a move-in ready luxury main home along with 26 acres of established vines, a licensed winery, and tasting room.

From the vineyard and winery to the stunning home, all the hard work has been done — now is somebody else’s chance to reap the rewards. And for those seeking a turnkey wine country lifestyle, 870 Arbor Road checks every box.

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With a decade-long career as a digital content creator, Georgie started out as a real estate journalist for Multi-Housing News & CPExecutive. She later transitioned into digital marketing, working with leading real estate websites like PropertyShark, RENTCafé and Point2Homes. After a brief but impactful stint in the start-up world, where she led the marketing divisions of fintech company NestReady and media publisher Goalcast, Georgie returned to her first passion, real estate, and founded