In the wealthy beach city of Encinitas in Southern California, a newly listed oceanfront mansion is making waves.
Priced at a hefty $24,850,000, the property at 1230 Neptune Ave is by far the most expensive home in the affluent San Diego suburb — and for good reason.
The recently completed, 7,089-square-foot home represents the last opportunity of its kind for an oceanfront residence on the California coast, due to revised regulations that limit the sizes of oceanfront new builds.
This means its lucky future owner will get to enjoy a large, newly built oceanfront mansion with direct beach access that’s twice the size of any future Encinitas house built on a lot of this size. And they’ll likely set a new record for Encinitas with their purchase, as the current record-holder sold for a little over $16 million.
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A $25M bluff-top estate in Encinitas
Consisting of a 7,089-square-foot home with 4 bedrooms and 7.5 baths, a state-of-the-art home theater, a yacht-inspired bedroom, gym and sauna facilities, and a sundeck built into the bluff, 1230 Neptune Ave sits right above a secluded beach in Encinitas — and enjoys direct beach access and unobstructed ocean views.
The property is listed with Khaki Wennstrom, founder of Métier Maison, a newly launched luxury real estate marketing platform.
The last of its kind
Due to strict Coastal Commission regulations, new rules now limit the construction of new builds on a lot the size of this property to a little over 3,000 square feet. This makes 1230 Neptune not just unique but exceptionally rare, given that it offers 7,000+ square feet of new construction with direct beach access.
Developer Peter Keserovich emphasizes, “Given the current rules and regulations with the Coastal Commission, I believe there will be no “new oceanfront construction” with private beach access like this in the foreseeable future.”
Elevated 65 feet above sea level
Additionally, with new regulations addressing sea level rise and planned retreat, most properties in the area are affected. However, 1230 Neptune stands unaffected due to its elevation of over 65 feet above sea level, which only adds to its value.
Newly completed in 2024
Developer and current seller Peter Keserovich purchased the 10,018-square-foot lot in 1997, well before sea level rise regulations went into effect in 2012.
As such, he had considerably more wiggle room to erect a home of this size and started building the modern structure in 2014. The Encinitas house took almost a decade to complete.
Four bedrooms, eight bathrooms across 7,000+ sq. ft.
Clocking in at 7,089, the house has an imposing two-story entry that opens to an open-plan living area with ocean views. Inside, we find a total of four bedrooms, seven full baths, and one half-bath.
Rooms designed to maximize the views
With views extending from La Jolla all the way to Dana Point, each room has been designed to frame the Pacific Ocean through expansive glass windows, seemingly integrating the picture-perfect vistas into the design.
Three levels of luxury interiors
The home is serviced by a commercial-grade elevator that makes it easy to move around between its three levels.
See also: Alicia Keys’ house in San Diego is a futuristic clifftop mansion
A yacht-inspired primary suite
The property’s crown jewel is the upper-floor primary suite, which opens up to generous ocean views and has been outfitted with a deck inspired by the bow of a yacht, made from polished Burmese teak wood.
Stylishly appointed spaces
Organic materials like wood, stone, and marble add warmth to the luxuriously appointed spaces.
Ocean views with no end
Elevated 65 feet above the water on a promontory overlooking the Pacific coastline, the home enjoys views far superior to those of properties that sit directly on the water.
With no other houses or structures in view, the house’s views extend from La Jolla to Dana Point, creating a unique vantage point that few properties can rival.
“Floating on top of the ocean”
This creates a unique effect of “tranquility and elegance” that listing agent Khaki Wennstrom likens to “floating on top of the ocean”:
“As you cross the threshold, you’re immediately greeted by a panoramic view of the ocean, and the way the home has been built gives you the feeling of floating on top of the ocean. From the moment you walk into 1230 Neptune it’s a feeling of peace, a sense of being perfectly in tune with both the environment and the artistry of modern living.”
High-end amenities include a movie theater, wine cellar
Among its upscale amenities, the Encinitas house lists a state-of-the-art gym, a serene spa, a relaxing sauna, a wine cellar, and a high-tech theater with a $200,000 microLED video wall.
Other tech enhancements
Beyond the high-tech movie theater — that features the same micro-LED wall technology used for stadiums — 1230 Neptune has three Tesla Powerwalls and a commercial-grade elevator.
A beautiful in-home spa
For relaxation and rejuvenation, a beautifully appointed in-home spa and sauna add to the wellness aspect of the home.
A sundeck built into the bluff
Additionally, the property includes a viewing deck equipped with WiFi and electrical outlets, where residents and their guests can soak in the sun and enjoy the ocean views.
Private stairs lead to a secluded beach
The potentially record-breaking home comes with exclusive beach access, with a private staircase leading to the beach.
The location makes it the perfect beach getaway
“1230 Neptune enjoys a prime location that makes it an ideal beach getaway,” Khaki tells us.
“Situated just a short drive from Palomar Private Aviation airport you can quickly transition from your flight to being on your beach or private sun deck that is equipped with wifi and electricity to take that last business call with the backdrop of the Pacific… or just take your private beach access to the beach that feels like it is your own private beach as public beach access is 4 blocks to the North and South.”
Fair compensation for buyer’s agents
Despite recent changes by the National Association of Realtors regarding broker compensation, Khaki Wennstrom and her newly founded luxury real estate marketing firm, Métier Maison, are dedicated to upholding fairness by honoring a 2.5% buyer commission on this listing.
Poised to set a local sales record
If 1230 Neptune Ave sells for the full asking price (or even close to it), the property will unseat a $16.25 million record set by a neighboring property known as Crescent House. Also located on Neptune Ave, the Crescent House was designed by famed modernist architect Wallace Cunningham and was prominently featured in HBO’s hit Westworld series.
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