How much did the Instagram-famous Blanco Bungalow sell for?

The 1920s Spanish bungalow has tens of thousands of followers on Instagram who have followed its transformation since Laura Genevieve and husband Jonathan Stradler bought the property in 2018.

Georgie Mihaila
7 Min Read
Photo credit: Chris Saldivar at Tea Tree Productions

A charming two-bedroom home in Long Beach, Calif. has reached the end of a three-year revamp and is ready to embark on new adventures alongside its newest residents.

The Blanco Bungalow, an Instagram-famous Spanish bungalow that oozes style and comfort — thanks to the relentless work of its former designer owner, Laura Genevieve — has recently sold for $1,010,000.

The Blanco Bungalow in Long Beach, Calif. Photo credit: Chris Saldivar at Tea Tree Productions, courtesy of Compass

The price point made it one of the highest sales in Long Beach’s Wrigley neighborhood at the time of closing. Taya DiCarlo at Compass represented the sellers in the transaction, while Thomas Hocking at Alta Realty Group repped the buyers.

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The $1 million+ sale price also brings in a sizable profit for the sellers, Jonathan Strader (the restaurateur behind Hatchet Hall and Old Man Bar) and his jewelry designer wife, Laura Genevieve. The couple paid $555,000 for the property back in 2018, public records show.

But they also invested heavily in upgrading the property, documenting each and every step of the process on Instagram, where The Blanco Bungalow garnered well over 40,000 followers.

The Blanco Bungalow and its transformation

Sellers Laura Genevieve and Jonathan Strader bought the property in October 2018, not long after the couple welcomed their son, Coyote.

Spanish bungalow with arched entrance
Photo credit: Chris Saldivar at Tea Tree Productions, courtesy of Compass

The family of three wanted to find a place to call home and buy their first property, but they faced an all-too-common problem: Los Angeles real estate is prohibitively expensive.

They weren’t ready to give up on their dream and, soon enough, they found a modest 1928-built Spanish bungalow in Long Beach that they locked down in 2018.

While the property itself was in dire need of upgrades, Laura saw the potential and was determined to breathe new life into the century-old residence.

“There was purple carpet, brown walls, no sunlight, and it needed some serious love, but we saw her good bones and all the potential,” Laura shares on her website. “We’ve since been restoring her one step at a time.”

And restore they did.

The two-bedroom, one-bathroom retreat has since been meticulously and extensively renovated to feature the home’s original redwood flooring, archways, hacienda bookshelves, and Spanish charm.

living room with beige sofa and arched windows
Photo credit: Chris Saldivar at Tea Tree Productions, courtesy of Compass

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living room with white fireplace inside a Spanish bungalow
Photo credit: Chris Saldivar at Tea Tree Productions, courtesy of Compass
dining room with arched entrance, dining table, light fixture and window
Photo credit: Chris Saldivar at Tea Tree Productions, courtesy of Compass

Inspired by the ocean and the desert, the residence now boasts cacti and palm trees, muted tones, soft and comfortable furnishings, and a neutral palette hand-selected by Laura who lovingly designed the interior of the home.

farm-like wooden shelves in kitchen
Photo credit: Chris Saldivar at Tea Tree Productions, courtesy of Compass
The Blanco Bungalow kitchen, with grey palette complemented by warm wood shelves
Photo credit: Chris Saldivar at Tea Tree Productions, courtesy of Compass
beautifully decorated small bedroom with warm wood elements
Photo credit: Chris Saldivar at Tea Tree Productions, courtesy of Compass
small bedroom with blue decor
Photo credit: Chris Saldivar at Tea Tree Productions, courtesy of Compass

But Laura Genevieve didn’t stop at transforming the property’s interiors.

She also worked her magic on the home’s exterior and the backyard, where she added maintenance-free turf, a fire pit, and a built-in sectional. 

patio with covered seating section
Photo credit: Chris Saldivar at Tea Tree Productions, courtesy of Compass

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benches and table in a backyard covered with fairy lights
Photo credit: Chris Saldivar at Tea Tree Productions, courtesy of Compass
fire pit with seating in a lovely backyard
Photo credit: Chris Saldivar at Tea Tree Productions, courtesy of Compass

The detached 2-car garage has polished cement, cool hues, endless storage, and the potential for a fully converted ADU keeps ideas flowing.

Laura and Jonathan have outfitted it for mindful morning moments, artfulness, and afternoon chill, but the space can be easily converted to fit its newest owner’s needs.

seating area outside a converted garage
Photo credit: Chris Saldivar at Tea Tree Productions, courtesy of Compass
2-car garage converted into a relaxation area
Photo credit: Chris Saldivar at Tea Tree Productions, courtesy of Compass
seating area outside a converted garage
Photo credit: Chris Saldivar at Tea Tree Productions, courtesy of Compass

The lush yard mimics the vibrant backyard and is complemented by a textured stucco fence, a redwood gate, welcoming patterned tile work under the portico, and a gorgeous authentic terracotta roof.

Combined, these wonderful additions make the property a picture-perfect home, one that’s fully earned its $1 million+ selling price.

“I feel a huge sense of pride and accomplishment having worked with Jonathan and Laura on this deal,” said listing agent Taya DiCarlo.

“As their realtor, it was my priority to market this residence and negotiate the ins and outs of this deal to the best of my ability, and it paid off. They were able to get a remarkable sale on this home and achieve their goals in their limited timeframe which is an invaluable feeling.”

To echo what Taya said, Laura Genevieve and Jonathan Strader did a remarkable job revamping The Blanco Bungalow, and we’re happy to see that all of their hard work paid off.

That being said, we can’t wait to see what project they tackle next.

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With a decade-long career as a digital content creator, Georgie started out as a real estate journalist for Multi-Housing News & CPExecutive. She later transitioned into digital marketing, working with leading real estate websites like PropertyShark, RENTCafé and Point2Homes. After a brief but impactful stint in the start-up world, where she led the marketing divisions of fintech company NestReady and media publisher Goalcast, Georgie returned to her first passion, real estate, and founded FancyPantsHomes.com