10x Rule-setter Grant Cardone is selling his Florida house — formerly owned by Tommy Hilfiger — for $42M. In Bitcoin!

Designed by celebrity interior designer Martyn Lawrence Bullard, the luxurious Golden Beach estate features over 13,000 square feet of vibrant, art-filled living space.

Georgie Mihaila
10 Min Read
Photo credit: Elad Elkoubi / Swift Pics Photography / Grant Cardone Facebook

One of the most influential names in real estate is once again showing us how it’s done.

Influencer, motivational speaker, bestselling author, and prominent real estate investor Grant Cardone is selling his beachfront mansion in Florida for $42 million.

But throwing cash at the seasoned investor won’t do the trick.

He wants 646 Bitcoin for his one-of-a-kind house in Golden Beach, Florida — which was formerly home to fashion designer Tommy Hilfiger, who sold it to the billionaire businessman back in 2021 for $24 million.

Cardone, who founded Cardone Capital, a real estate investment firm that manages a portfolio of billions in assets, listed his Florida residence on PropyKeys, a leading blockchain-based platform for real estate transactions.

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The offering: what 646 Bitcoin will buy you in Florida

Photo credit: Elad Elkoubi / Swift Pics Photography

The Golden Beach residence sits on a 0.63-acre oceanfront lot, with its own private beachfront access and 100 feet of pristine shoreline.

Built in 2007, it features over 13,000 square feet of luxury interior space, with 7 bedrooms and 8 baths. Also on the grounds of the property, there is a heated saltwater pool and a private beach cabana.

The house has sophisticated interiors by Martyn Lawrence Bullard

Photo credit: Elad Elkoubi / Swift Pics Photography

Celebrity interior designer Martyn Lawrence Bullard — who was also one of the leading stars of Bravo’s short-lived Million Dollar Decorators — designed the interiors of the $42 million abode.

Bullard, who also decked out the homes of other celebs like Eva Mendes, Ellen Pompeo Kylie Jenner, Khloe and Kourtney Kardashian, Cher, Sharon and Ozzy Osbourne, to name just a few, is known for his broad-ranging, sophisticated yet eclectic style.

The interiors were designed to accommodate an extensive art collection

Photo credit: Elad Elkoubi / Swift Pics Photography

Bullard is the one who fitted the now-famous residence with vibrant spaces filled with patterned ceilings, walls and floors, interesting sculptures, and bright carpeting — meant to highlight the previous owners’ extensive pop art collection.

Previously home to fashion mogul Tommy Hilfiger

Photo credit: Elad Elkoubi / Swift Pics Photography

Cardone bought the house from fashion designer Tommy Hilfiger and his wife, Dee Ocleppo, who had been trying for years to land a buyer for their Golden Beach house. They had listed it for as much as $27.5 million, before the 10x Rule author took it off their hands in 2021 for $24 million.

Bold interiors, artsy decor & sophisticated touches hint at its famous past owner

Photo credit: Elad Elkoubi / Swift Pics Photography

While under Hilfiger’s ownership, the Florida mansion graced the cover of many interior design magazines, and was heavily featured in the media — Architectural Digest included.

And it’s easy to see why. Even after the Cardones toned down the interiors slightly with modern upgrades, the house still features dramatic interior touches that include a black marble staircase, chevron-patterned marble floors in the dining room, and reflective ceilings, to name just a few.

It underwent extensive renovations in the past three years

Photo credit: Elad Elkoubi / Swift Pics Photography

Grant and Elena Cardone invested heavily in updating the 2007-built mansion.

Since they purchased it back in 2021, the couple has meticulously renovated the property, replacing some of the finishes (like the patterned walls and floors) designer Martyn Lawrence Bullard added for the Hilfigers, and replacing them with designer choices that can appeal to a wider demographic of potential buyers.

The outdoor areas have been spruced up the most

Most recently, in 2023, the two have been hard at work updating the property’s outdoor areas, including renovating the pool deck and bar/grill area and upgrading the landscaping. They’ve also added new ocean-side windows and doors.

Photo credit: Elad Elkoubi / Swift Pics Photography
Photo credit: Elad Elkoubi / Swift Pics Photography
Photo credit: Elad Elkoubi / Swift Pics Photography

There’s also a charming beach cabana

Impressive as the main house might be, it’s not the only structure on the property. There’s also a charming beach cabana that neighbors the heated saltwater pool.

See also: Larry Ellison’s house, the $173M Gemini Mansion in Florida

Photo credit: Elad Elkoubi / Swift Pics Photography

Cardone is embracing blockchain technology

“We are all in on blockchain revolutionizing real estate! We are leveraging top-tier technology to make transactions seamless and unstoppable,” Cardone said in a statement, providing insight into his decision to list the property via blockchain, as opposed to more traditional platforms.

“This is the future of real estate, and we’re leading the charge,” the Sell or Be Sold author stated.

Photo credit: Elad Elkoubi / Swift Pics Photography

The platform he chose to list his property

As one of the most prominent figures in real estate, Cardone could have partnered with practically any platform. But he went with Propy, a Silicon Valley-based proptech company that’s happy to partner with the seasoned investor:

“It is a privilege to us to be the platform of choice for high-end property sales that we offer to our community of HNWI investors and crypto buyers,” said Natalia Karayaneva, CEO of Propy. “The inclusion of Cardone’s listing in BTC and USD on Propy, minted with our latest privacy deed feature, highlights our leadership in the intersection of real estate and crypto.”

Photo credit: Elad Elkoubi / Swift Pics Photography

Also publicly listed with his wife as the listing agent

The Golden Beach house is also up on the MLS, with Zillow and other property websites showing the billionaire’s wife as the agent attached to the listing.

Photo credit: Elad Elkoubi / Swift Pics Photography

An eXp Realty agent, Elena Cardone got her real estate license just a few years ago, per her LinkedIn profile, but has already been making a splash on the Miami real estate scene. An older LinkedIn post shows that Elena and her team had over $840 million in sales volume in 2022 alone.

Rumor has it he’s also selling his Malibu Beach abode

Photo credit: Elad Elkoubi / Swift Pics Photography

Over on the other Coast, Cardone owns a $40 million “Castle on the Sand” in Malibu, California a 6-bedroom, 10-bathroom beachfront residence that might have a similar fate to his Florida abode.

The Undercover Billionaire star paid a whopping $40 million for the house back in 2022, which sits in the pricey Carbon Beach area of Malibu, also known as Billionaire’s Beach.

He reportedly wants $65M for that one — preferably in Bitcoin

Photo credit: Elad Elkoubi / Swift Pics Photography

Several news outlets, including the New York Post, have reported that Cardone has been quietly looking to offload his Carbon Beach house for an even more ambitious asking: $65 million, also accepting payments in Bitcoin.

That mansion isn’t being floated on the open market though, and is likely being offered as a pocket listing that only vetted buyers can access.

Who is Grant Cardone?

Photo credit: Elad Elkoubi / Swift Pics Photography

One of the biggest influencers, authors, and speakers in the real estate space, Grant Cardone has made a name for himself as a serial entrepreneur and financial guru. He’s the founder of Cardone Enterprises, Cardone Capital, Cardone Training Technologies, The 10X Movement, and The 10X Growth Conference — one of the world’s largest business & entrepreneur conferences.

He also famously authored several best-selling books, including The 10X Rule, Be Obsessed Or Be Average, Sell Or Be Sold, and Millionaire Booklet, as well as several bestselling business programs.

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With a decade-long career as a digital content creator, Georgie started out as a real estate journalist for Multi-Housing News & CPExecutive. She later transitioned into digital marketing, working with leading real estate websites like PropertyShark, RENTCafé and Point2Homes. After a brief but impactful stint in the start-up world, where she led the marketing divisions of fintech company NestReady and media publisher Goalcast, Georgie returned to her first passion, real estate, and founded FancyPantsHomes.com